Promotional Benefits
What is a Promotional Product ?
A useful item decorated with a company's logo, identification of message, and distributed to customers, employees or the public with the intention of advertising a brand, product or service. Most commonly it's an Advertising specialty, a Business gift, or a Communication product.
Typical Promotional Product Uses:
• Advertising Brand recognition • Direct Marketing • Goal Achievement • Goodwill Gift with purchase • Incentives and rewards • Loyalty programmes • Product awareness • Product launches • Reinforcement • Staff awards • Target Marketing •
The Promotional Product Must Be:
• Cost effective • Creative • Durable • Good quality • Flexible • Unique • Useful • Valued •
Promotional Products are valuable marketing tools.
When used professionally, promotional products can be highly effective and cost-efficient : as accountable as any other marketing activity.
Promotional products are generally classified as useful or decorative items of merchandise which are usually imprinted with identification, logo or message and are often distributed free of charge by the advertiser.
Promotional Products fall into one of the following categories.
• Wearables
• Writing Instruments
• Desk, Office, Business & Computer Accessories
• Glassware, Ceramics (Coffee Mugs etc)
• Recognition Awards (Trophies, Clocks & Watches)
• Calendars
• Sporting Goods, Leisure Products
• Buttons, Badges, Ribbons, Stickers, Magnets
• Automotive Accessories
• Housewares, Tools
• Games, Toys
• Other
Caprice Promotional have only sourced products of quality
and partners who can supply either immediately or within
AGREED reasonable time frames.
